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Text File  |  1995-07-09  |  748 b   |  17 lines
  1. In article <Pine.SUN.3.91.950621041820.1716A-100000@access4.digex.net>, Ernie Wright <erniew@access4.digex.net> says:
  2. >
  3. >I don't care.  What I want to see is a marketing plan that includes
  4. >student discounts as a *rational* component, meaning there are clear
  5. >reasons to believe that *NewTek* will benefit, despite the fact that
  6. >they're devaluing their product, severely reducing their short-term
  7. >profit, and inviting both costly abuse and a perception of unfairness.
  8.  
  9. Wow, what is this, alt.objectivism?  :-)  Rational marketing?
  10. Who is kidding who?  If someone could predict that marketing 
  11. plan A is better than plan B, and somehow *measure* unfairness
  12. and provide a metric that shows why it's bad to piss off your
  13. dealers and customers.  
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